Think of it as burning our boat!

The world has a number of boat (and bridge) burning festivals and folk-sayings, but here I'm referring to the English expression, probably based on the example of Spanish Conquistador Hernán Cortés...

In the early 16th century he arrived in what is today Mexico, upon which he ordered his crew to burn the ships they arrived on, deliberately destroying any option of retreat!

That's an extreme example, and perhaps more daring than changing our company look and logo, but we changed our logo with the same fighting spirit!

So what exactly did we do, and why?